The long-standing tradition of Apple and Samsung borrowing pages from each other’s playbooks shows no signs of slowing down. A new report suggests Apple is considering bringing the "Privacy Display" feature—currently seen on the Galaxy S26 Ultra—to future MacBook models, aiming to bolster user privacy in public spaces.

According to prominent leaker Ice Universe, Apple is exploring similar technology for its laptop lineup, though consumers likely won't see it hit the market until around 2029. The technology works by restricting the screen's viewing angles; while the user looking head-on sees a crystal-clear image, anyone standing or sitting nearby sees only a darkened screen.

This feature is designed for the "coffee shop worker" or frequent traveler, protecting sensitive data like private notifications, work emails, or banking details from prying eyes. Following its debut on the S26 Ultra, industry watchers also expect Samsung to expand this tech to its own Galaxy Book laptops and Galaxy Tab series in the near future.

Technically, the Privacy Display is a hybrid of hardware and software, leveraging Samsung Display’s "Flex Magic Pixel" technology unveiled at MWC 2024. On the Galaxy S26 Ultra, users can toggle this privacy mode for the entire screen, specific apps, or just partial areas, offering significant flexibility.

If implemented on the MacBook, Apple would likely integrate it deeply into macOS, potentially rebranding it with its own marketing terminology. Sources suggest this could debut exclusively on high-end models like the MacBook Pro.

Furthermore, there is speculation that Apple might offer this as a premium, paid upgrade—similar to how it currently markets the Nano-texture glass option on the MacBook Pro and Studio Display.